- L Catterton Growth Fund and family owned holding company Sofina make the investment together with existing investors Cherry Ventures, Felix Capital and 83North
- With this largest equity funding round for a European FBA aggregator, SellerX is in a strong position to raise further debt capital to keep building their portfolio by acquiring the best Amazon sellers in Europe, the U.S. and China
- Ebner Stolz provided comprehensive transaction support
With approximately USD 30 billion of equity capital and 17 offices worldwide, L Catterton is the largest global consumer-focused private equity firm. L Catterton's team has nearly 200 investment and operating professional partners with management teams around the world to implement strategic plans that foster growth, leveraging deep category insight, operational excellence, and a broad partnership network. L Catterton has an excellent expertise in the consumer goods sector as well as a long-standing track record of successful investments in fast growing, disruptive digital brands.
Sofina is a Belgian family-owned investment company listed on Euronext Brussels, managing its own assets of around EUR 10 billion. Sofina aspires to be the preferred partner of entrepreneurs and families who lead growing companies by backing them patiently with capital and supportive advice. A joint vision and strong alignment of interests with its partners are of utmost importance in the deployment of the company’s strategy.
SellerX was founded in September 2020 with the backing of various top investors. It quickly became a leading acquirer of third-party brands on the Amazon marketplace in Europe bringing 30+ brands under its umbrella in less than a year. The company's goal is to be the buyer of choice for top Amazon FBA and other e-commerce sellers and to establish itself as a global leader in direct-to-consumer products. Within 12 months of its launch, the start-up has grown from zero to 250+ employees, centered around hubs in Berlin, London, and Miami.
The additional equity puts SellerX in a strong position and will enable the company to raise further debt capital to keep building their portfolio by acquiring the best Amazon sellers in Europe, the U.S., and China.
Ebner Stolz provided comprehensive transaction support to L Catterton and Sofina including financial and tax due diligence services.
Team Ebner Stolz: Christian Fuchs (Project-leading Partner, Transaction Advisory Services), Annette Lang, Janina Poppe and Florian Seizer (all Financial Due Diligence), Alexander Euchner (Partner, Tax) and Tobias Schupp (both Tax Due Diligence).
Phone +49 221 20643-628
Phone +49 711 2049-1409
About Ebner Stolz
Ebner Stolz is one of the largest independent medium-sized auditing and consulting firms in Germany and is one of the top ten in the industry. The company has decades of sound experience in auditing, tax consultancy, legal advice and management consultancy. This broad spectrum is serviced by more than 1,800 employees with their multidisciplinary approach in all major German cities and economic centres. As a market leader in the SME sector, the firm primarily serves mid-sized industrial, trade and service companies belonging to all sizes and in every sector.
Ebner Stolz carries out international audit and consulting assignments together with partners of Nexia International, one of the ten largest networks of auditing and consulting companies worldwide. Through Nexia, Ebner Stolz is represented in over 120 countries with more than 720 offices.